John-Thor Kristjansson

RESEARCH ANALYST & BUILDER OF PRACTICAL INSIGHTS

Blending data, curiosity, and hands-on thinking to turn business questions into clear, actionable answers

John-Thor Kristjansson brings fresh insight and entrepreneurial energy to the Lexicon Lens team. He holds dual degrees in Economics and Business from the University of Puget Sound, where he also consulted with The Weekly Volcano to support the development of their business strategy. At Lexicon Lens, John leads insights interviews and drives proprietary research initiatives with a focus on data analytics. His entrepreneurial spirit showed up early—he launched several small businesses in his youth, like custom fidget spinners and handcrafted dog collars and leashes—creative ventures he started around age 12 to bring a little joy and usefulness to those around him, all designed to meet real needs in his community. In high school, John took on hands-on jobs like landscaping and delivering pizzas, further reflecting his practical mindset and strong work ethic. Outside of work, he enjoys fishing and hands-on construction projects such as remodeling bathrooms, renovating kitchens, and building sheds.