Cat Williford
Master Certified Coach | Leadership Development | Women’s Leadership | Coach Trainer
Coaching Leaders to Lead with Vision, Emotional Intelligence, and Courageous Authenticity
Cat Williford is a Master Certified Coach with deep expertise in leadership development, especially for women, high-potentials, and leaders stepping into new roles. She has supported thousands of professionals in clarifying vision, elevating communication, and letting go of outdated belief systems. Cat’s style is rooted in Co-Active Coaching, cognitive-behavioral theory, and her own flexible blend built on 31 years of experience.
She has coached across industries—advertising, entertainment, finance, tech, and more—working with emerging leaders to C-suite executives. Known for catalyzing lasting shifts in confidence and communication, she helps clients move from lone-wolf to collaborative leadership and from perfectionism to timely execution.
Certifications include MCC (ICF), CPCC, Excelia AI-Powered Coach, and Certified Mentor Coach. She created The Leadership Effect speaking course, trains leaders to coach, and is actively integrating AI-based tools into her practice.
Cat’s storytelling background and strengths in strategic thinking, ideation, and positivity uniquely position her to guide bold, human-centered leadership.
Advertising, Entertainment, Financial Services, Technology, Insurance, and Marketing — supporting C-suite leaders, middle managers, and emerging leaders navigating complex dynamics and transitions.
- CPCC – Co-Active Professional Coach
- Excelia AI-Powered Coach
- Professional Leadership Coach – Forton Coaching (now IDG)
- Certified Mentor Coach & Supervisor – Forton Coaching
- Leadership development for new and high-potential leaders
- Women’s leadership and organizational influence
- Communication clarity, strategic visioning, and confidence building
- Moving leaders from control/perfectionism to agile collaboration
- Coach training and speaking skill development for organizational leaders